coca-cola: beats, cleats, eats

experiential concepting | experiential copywriting | event production

there’s only one way to kick off a partnership with Coca-Cola and the U.S Soccer Federation. and guess what? it even rhymes!

"Beats, Cleats & Eats” is Coca-Cola’s annual MLS All-Star Week activation where soda and soccer fans alike can get their game on and celebrate the legacy of the sport. for its 5th year rendition in Columbus, Coca-Cola wanted to refresh the fan experience with new innovative creative that brings the joy of togetherness. our answer: a modern take on the classic fan zone activation.

from digital listening stations to 360° robot cameras and graffiti ball giveaways, folks were able to play, taste, and share in the spirit of the beautiful game.

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