dr. bombay ice cream
online product launch | social copywriting | social concepting
fun fact: Snoop Dogg has an ice cream brand. but it doesn’t stop there. what if i told you that this ice cream brand is 100% dedicated after Snoop’s Bored Ape NFT-turned-IRL sidekick? if you had to read that twice, i don’t blame you. once upon a time, Dr. Bombay was simply pixels on a screen. now, he’s a fully human mascot and the sole inspiration behind the aptly named Dr. Bombay Ice Cream. you’re probably wondering, why ice cream? well, just think of this as another one of his (many) side quests — except this one’s packed with plenty of flava.
to launch Dr. Bombay Ice Cream to the online world, we leaned into Snoop’s iconic ‘90s West Coast drip to bring the initial eight flavors to life. with names like “Rollin’ In The Dough” and “Syrupy Waffle Sundaze” (AKA my fave flavor), it was hard not to go all-out on the playful, punchy, and psychedelic vibes when creating the story and universe for each pint. in fact, the more cheeky puns, zany humor, and Snoop Dogg references we could inject, the better.
looks like dessert is exactly what the doctor ordered, after all!