pantene: #GREATHAIRDAY
raise your hand if you’ve been personally victimized by bad hair days. just admit it — everyone suffers from frizzy fiascos and disaster haircuts now and then. that’s why pantene wants to change the conversation and inspire people to instead share their great hair day moments.
for 14 days, we hunted online for people complaining about #badhairday snafus and surprised them with pantene products for a #greathairday.
bonus: everyone also got their own customized video responses, with scripts written by yours truly.
i also used the word “hair” approximately 4,593,0790 times and refuse to say it ever again.