skyy vodka: fancy an espresso

social content production | scriptwriting | campaign execution

in the SKYY Vodka world, to “Fancy An Espresso” isn’t about craving a cup of joe or pedro pascal’s chaotic coffee order (which, yes, involves six espresso shots). it's about taking your love of espresso to the next level by adding a splash of SKYY Infusions Espresso — or two. or three. yep, we’re in espresso martini territory now.

to launch the new SKYY Infusions Espresso product, we tapped fashion model and fellow espresso martini enthusiast Winnie Harlow to be our official ambassador. she got her main character moment in a :45 online video spot (featuring a script that yours truly wrote!), made guest star appearances on SKYY’s social channels (featuring copy, also by me!) and hosted a vodka-fueled celebration at The Highlight Room in NYC for Campari executives, media, VIP talent, and espresso martini fans alike.

warning: signifcant espresso martinis were consumed in the making of this project (for research purposes, of course)