skyy vodka: fancy an espresso
in the SKYY Vodka world, to “Fancy An Espresso” isn’t about craving a cup of joe or pedro pascal’s chaotic coffee order (which, yes, involves six espresso shots). it's about taking your love of espresso to the next level by adding a splash of SKYY Infusions Espresso — or two. or three. yep, we’re in espresso martini territory now.
to launch the new SKYY Infusions Espresso product, we tapped fashion model and fellow espresso martini enthusiast Winnie Harlow to be our official ambassador. she got her main character moment in a :45 online video spot (featuring a script that yours truly wrote!), made guest star appearances on SKYY’s social channels (featuring concepts & copy, also by me!) and hosted a vodka-fueled celebration at The Highlight Room in NYC for Campari executives, media, VIP talent, and espresso martini fans alike.
warning: signifcant espresso martinis were consumed in the making of this project (for research purposes, of course)
launch video
social content
launch party
press
People: John Legend Shines on Stage in Las Vegas, Plus Issa Rae, Paris Hilton, And More
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PR Newswire: SKYY Vodka Reimagines The Legendary Espresso Martini
Bev Net: SKYY Vodka Reimagines the Legendary Espresso Martini With Infusions Line Expansion
Trend Hunter: SKYY Infusions Espresso Simplifies Espresso Martinis Made at Home